Production and PR
TEINT'S PR TRIUMPH
WITH HOSS AGENCY
Teint, a brand committed to redefining the industry, partnered with HOSS Agency to execute a dynamic PR strategy that would position them as leaders in the Swedish market within D&I.
Highlights
TEINT TALKS: Elevating Thought Leadership
Building on the success of widespread brand awareness, Teint embarked on a new initiative —Teint Talks. This podcast series featured influential guests, including entrepreneurs, influencers, performers, poets, and industry professionals, addressing topics related to Diversity & Inclusion.
The thoughtfully curated lineup contributed to Teint's position as a thought leader in the sphere, resulting in multiple features in major Swedish media outlets and increased brand awareness.
Coverage and Recognition
Teint's strategic initiatives yielded substantial coverage, with appearances in TV4 Nyhetsmorgon, Sveriges Radio P4, Aftonbladet, Svenska Dagbladet Näringsliv, Breakit, Damernas Värld, ELLE SE, Vogue Scandinavia, and more. Within one year of market launch, Teint garnered 20 print, 39 digital, 3 TV, and 2 radio appearances, totaling 97 pieces of coverage.
TEINT'S PR TRIUMPH WITH HOSS AGENCY
A Communication and
Thought Leadership Case
HOSS Agency team provided valuable advice, served as a sounding board, and facilitated brainstorming sessions to craft an agile long-term strategy for Teint.
The strategy included creating and distributing press releases, media processing, digital and printed efforts, product placement, a digital showroom, minor press events, together with meticulous follow-ups, all monitored through monthly reporting and key performance indicators (KPI).
In close collaboration, Teint and HOSS Agency implemented successful creative PR activations, adapting the strategy to align with Teint's evolving business goals.
This strategic approach not only broke through the noise but also secured coverage in Sweden's prominent media outlets across business and lifestyle segments.
CLIENT TESTIMONIAL
“My experience working with HOSS Agency has been smooth, responsive, easy, and flexible. The proximity with the HOSS team and feeling like they are a part of Teint, and not just a service provider, has made me especially happy with choosing them as opposed to other agencies.
Their professionalism and responsiveness is the main reason I would recommend HOSS Agency to other businesses.”
Abozar Kya, Co-Founder of Teint.
