For the launch of its collaboration with Stockholm-based designer Iggy Jeans, known for her custom designs on new and vintage denim, Monki partnered with HOSS Agency to create an immersive launch experience in Stockholm.

The limited-edition collection drew inspiration from punk aesthetics, radio waves, bows, and a shared passion for denim.

To celebrate the collaboration, HOSS produced an immersive launch event at Brutalisten in Stockholm. For this specific occasion, we built an entirely new façade, transforming the venue into a physical extension of the collection.
The evening brought together 70 carefully selected guests from the brand’s core audience for food, cocktails, and a live performance by punk band Lover’s Skit.

Through concept development, production, and guest curation, HOSS created a setting that amplified the collection’s visual identity while generating strong interest from both invited profiles and passersby. The momentum from the launch translated into immediate demand, with the collection selling out within days.