Production and Influencer Marketing

A NIGHT WITH IGGY JEANS & MONKI

  • The event and eye-catching installation with the collection visible, attracted passersby and potential customers in addition to the guests.

  • We successfully reached the requested target audience, with a focus on younger yet up-to-date conscious consumers

HIGHLIGHTS
Based on our experience and in comparison to previous productions, the overall interest in the collection at the event and afterward was remarkably high, numerous profiles reached out after the event to acquire pieces from the collection.

Monki, the global clothing brand committed to empowering young women through sisterhood, recently collaborated with Iggy Jeans, a Stockholm-based fashion label known for its custom designs on new and vintage clothing.

Together, they unveiled a limited-edition collection inspired by punk aesthetics, radio waves, bows, and a shared passion for denim. 

A night with Iggy Jeans and Monki


      – production and influencer

marketing case

HOSS Agency played a crucial role  in ensuring the success of the collaboration's launch event. Our comprehensive services included advice, brainstorming, concept development, and overseeing the entire production process—from pre-production to execution and post-production.

The launch event, hosted at Stockholm's Brutalisten, welcomed 70 carefully selected guests who enjoyed vegetarian dishes, cocktails, and a special performance by punk band Lover’s Skit.

The venue's decorations, including a handmade installation at the entrance, effectively showcased key elements of the Monki x Iggy Jeans collection.

Strategic branding, nice giveaways like branded matchboxes, and specially designed Djuce cans featuring Ingrid's artwork contributed to the overall success of the event. 

In conclusion, the Monki x Iggy Jeans collaboration launch was a triumph, effectively celebrating diversity, individuality, and sustainability in the fashion industry.


THE LAUNCH EVENT

The launch event, hosted at Stockholm's Brutalisten, welcomed 70 carefully selected guests who enjoyed vegetarian dishes, cocktails, and a special performance by punk band Lover’s Skit. The venue's decorations, including a handmade installation at the entrance, effectively showcased key elements of the Monki x Iggy Jeans collection.

Social media played a pivotal role, with actress and style icon Wilma Lidén serving as a host, conducting interviews and creating engaging content for online platforms. The event not only attracted strong profiles but also caught the attention of passersby and potential customers due to its central location.